Konami Gaming
One of the world's most recognised names in gaming, known for decades of innovation across slot machines, gaming systems, and technology, bringing their KP3 platform to life through motion and design
Released
Animation
Motion Design
Project Overview
Konami Gaming is one of the most recognised names in casino slot machine design, with a catalogue of hundreds of games deployed across casino floors worldwide. Their KP3 platform powers the Podium cabinet line, a series of slot machines featuring large topper screens that display animated intros for each game title. Each machine is dedicated to a specific game, and the screen above the reels serves as the first thing a player sees before they sit down.
Motion graphics and animation for one of the world's largest casino gaming platforms, delivered at a scale most studios would consider impossible in the time available. Through an intermediary, I was commissioned to create animated idents for the KP3 platform across more than 300 game titles. Every ident was designed from scratch and animated, ran between five and seven seconds, and had to function as a complete branded moment for its respective game. The entire volume of work was delivered within three months.
Starting From a Logo
Studying each game's existing identity and designing an ident that felt like it could only belong to that brand
The brief for each game arrived in the same form every time. A logo. Sometimes a piece of typography with a small supporting element, sometimes just the title treatment on its own. No backgrounds, no environments, no direction beyond what the name of the game implied. Everything else had to be conceived, designed, and animated from scratch.
What we were making were idents. Branded identity moments for each game title, the kind of short, sharp piece of motion design that has to establish an entire world and leave an impression, all within five to seven seconds. Each one went through a full design stage first, where the visual environment was built around the typography before anything else. Only once the scene existed as a complete composition did the animation begin, bringing those layers to life with movement, timing, and impact.
That process, design, then animation, conceived and executed for more than 300 individual game titles, was the entire shape of this project.
The Typography Was the Brief
Building unique animated idents at scale with no direction other than the game title itself.
There was no written brief, no creative direction, no mood boards, and no one to ask questions. Every game title arrived as a piece of typography, and that typography was all there was to go on. The name of the game, and whatever world that name suggested, was the entire starting point.
That meant reading each title and making a creative leap. If a name pointed toward something cosmic, the environment went to space. If it suggested water, the world went underwater. If the theme was mythological, the design had to convey that. The colour palette, the motion, and the overall feel of each ident all came from interpreting what the typography was already telling you. A game themed around Chinese mythology looked and moved nothing like one built around tropical islands, even though both arrived the same way and left on the same deadline.
In short, three hundred titles required three hundred individual creative decisions that were to be made from a single line of text.
Instinct Over Indecision
What working at scale for a global gaming brand taught me about speed, instinct, and creative discipline.
The Konami project taught me something that no smaller, slower project could have. That creative quality and creative speed are not opposites. The volume and the deadline on this project left no room for overthinking, and the work that came out of it was stronger for that constraint. When you have to make a decision and move forward, you learn to trust your instincts faster than any other process allows.
It also reinforced the importance of building systems. Delivering 300 unique pieces of work in three months is only possible if the underlying process is tight. Knowing how to structure a workflow, how to make decisions efficiently, and how to maintain quality across a large volume of output without losing consistency is a skill set this project developed more than anything else I have worked on.
For a commercial project with a corporate client at this scale, it surely remains one of the most demanding things I have delivered.
Credits
Client
Konami Gaming
Platform
KP3 Casino Slot System
Role
Creative Direction, Design & Animation Lead
Genre
Motion Graphics & Brand Animation
Games
Advantage Revolution, China Shores, Jackpot Island, African Diamond, Dragon's Law, and 300+ additional titles.
More Works
©2026
Konami Gaming
One of the world's most recognised names in gaming, known for decades of innovation across slot machines, gaming systems, and technology, bringing their KP3 platform to life through motion and design
Released
Animation
Motion Design
Project Overview
Konami Gaming is one of the most recognised names in casino slot machine design, with a catalogue of hundreds of games deployed across casino floors worldwide. Their KP3 platform powers the Podium cabinet line, a series of slot machines featuring large topper screens that display animated intros for each game title. Each machine is dedicated to a specific game, and the screen above the reels serves as the first thing a player sees before they sit down.
Motion graphics and animation for one of the world's largest casino gaming platforms, delivered at a scale most studios would consider impossible in the time available. Through an intermediary, I was commissioned to create animated idents for the KP3 platform across more than 300 game titles. Every ident was designed from scratch and animated, ran between five and seven seconds, and had to function as a complete branded moment for its respective game. The entire volume of work was delivered within three months.
Starting From a Logo
Studying each game's existing identity and designing an ident that felt like it could only belong to that brand
The brief for each game arrived in the same form every time. A logo. Sometimes a piece of typography with a small supporting element, sometimes just the title treatment on its own. No backgrounds, no environments, no direction beyond what the name of the game implied. Everything else had to be conceived, designed, and animated from scratch.
What we were making were idents. Branded identity moments for each game title, the kind of short, sharp piece of motion design that has to establish an entire world and leave an impression, all within five to seven seconds. Each one went through a full design stage first, where the visual environment was built around the typography before anything else. Only once the scene existed as a complete composition did the animation begin, bringing those layers to life with movement, timing, and impact.
That process, design, then animation, conceived and executed for more than 300 individual game titles, was the entire shape of this project.
The Typography Was the Brief
Building unique animated idents at scale with no direction other than the game title itself.
There was no written brief, no creative direction, no mood boards, and no one to ask questions. Every game title arrived as a piece of typography, and that typography was all there was to go on. The name of the game, and whatever world that name suggested, was the entire starting point.
That meant reading each title and making a creative leap. If a name pointed toward something cosmic, the environment went to space. If it suggested water, the world went underwater. If the theme was mythological, the design had to convey that. The colour palette, the motion, and the overall feel of each ident all came from interpreting what the typography was already telling you. A game themed around Chinese mythology looked and moved nothing like one built around tropical islands, even though both arrived the same way and left on the same deadline.
In short, three hundred titles required three hundred individual creative decisions that were to be made from a single line of text.
Instinct Over Indecision
What working at scale for a global gaming brand taught me about speed, instinct, and creative discipline.
The Konami project taught me something that no smaller, slower project could have. That creative quality and creative speed are not opposites. The volume and the deadline on this project left no room for overthinking, and the work that came out of it was stronger for that constraint. When you have to make a decision and move forward, you learn to trust your instincts faster than any other process allows.
It also reinforced the importance of building systems. Delivering 300 unique pieces of work in three months is only possible if the underlying process is tight. Knowing how to structure a workflow, how to make decisions efficiently, and how to maintain quality across a large volume of output without losing consistency is a skill set this project developed more than anything else I have worked on.
For a commercial project with a corporate client at this scale, it surely remains one of the most demanding things I have delivered.
Credits
Client
Konami Gaming
Platform
KP3 Casino Slot System
Role
Creative Direction, Design & Animation Lead
Genre
Motion Graphics & Brand Animation
Games
Advantage Revolution, China Shores, Jackpot Island, African Diamond, Dragon's Law, and 300+ additional titles.
More Works
©2026
Konami Gaming
One of the world's most recognised names in gaming, known for decades of innovation across slot machines, gaming systems, and technology, bringing their KP3 platform to life through motion and design
Released
Animation
Motion Design
Project Overview
Konami Gaming is one of the most recognised names in casino slot machine design, with a catalogue of hundreds of games deployed across casino floors worldwide. Their KP3 platform powers the Podium cabinet line, a series of slot machines featuring large topper screens that display animated intros for each game title. Each machine is dedicated to a specific game, and the screen above the reels serves as the first thing a player sees before they sit down.
Motion graphics and animation for one of the world's largest casino gaming platforms, delivered at a scale most studios would consider impossible in the time available. Through an intermediary, I was commissioned to create animated idents for the KP3 platform across more than 300 game titles. Every ident was designed from scratch and animated, ran between five and seven seconds, and had to function as a complete branded moment for its respective game. The entire volume of work was delivered within three months.
Starting From a Logo
Studying each game's existing identity and designing an ident that felt like it could only belong to that brand
The brief for each game arrived in the same form every time. A logo. Sometimes a piece of typography with a small supporting element, sometimes just the title treatment on its own. No backgrounds, no environments, no direction beyond what the name of the game implied. Everything else had to be conceived, designed, and animated from scratch.
What we were making were idents. Branded identity moments for each game title, the kind of short, sharp piece of motion design that has to establish an entire world and leave an impression, all within five to seven seconds. Each one went through a full design stage first, where the visual environment was built around the typography before anything else. Only once the scene existed as a complete composition did the animation begin, bringing those layers to life with movement, timing, and impact.
That process, design, then animation, conceived and executed for more than 300 individual game titles, was the entire shape of this project.
The Typography Was the Brief
Building unique animated idents at scale with no direction other than the game title itself.
There was no written brief, no creative direction, no mood boards, and no one to ask questions. Every game title arrived as a piece of typography, and that typography was all there was to go on. The name of the game, and whatever world that name suggested, was the entire starting point.
That meant reading each title and making a creative leap. If a name pointed toward something cosmic, the environment went to space. If it suggested water, the world went underwater. If the theme was mythological, the design had to convey that. The colour palette, the motion, and the overall feel of each ident all came from interpreting what the typography was already telling you. A game themed around Chinese mythology looked and moved nothing like one built around tropical islands, even though both arrived the same way and left on the same deadline.
In short, three hundred titles required three hundred individual creative decisions that were to be made from a single line of text.
Instinct Over Indecision
What working at scale for a global gaming brand taught me about speed, instinct, and creative discipline.
The Konami project taught me something that no smaller, slower project could have. That creative quality and creative speed are not opposites. The volume and the deadline on this project left no room for overthinking, and the work that came out of it was stronger for that constraint. When you have to make a decision and move forward, you learn to trust your instincts faster than any other process allows.
It also reinforced the importance of building systems. Delivering 300 unique pieces of work in three months is only possible if the underlying process is tight. Knowing how to structure a workflow, how to make decisions efficiently, and how to maintain quality across a large volume of output without losing consistency is a skill set this project developed more than anything else I have worked on.
For a commercial project with a corporate client at this scale, it surely remains one of the most demanding things I have delivered.
Credits
Client
Konami Gaming
Platform
KP3 Casino Slot System
Role
Creative Direction, Design & Animation Lead
Genre
Motion Graphics & Brand Animation
Games
Advantage Revolution, China Shores, Jackpot Island, African Diamond, Dragon's Law, and 300+ additional titles.
More Works
©2026